Ms. Dianne T. Mendoza, Ph.D.
VIA Metropolitan Transit – Vice President Office of Diversity and Federal CompliancePrograms
Dianne T. Mendoza is the Director of Equal Employment and Business Opportunity
Programs and the Disadvantaged Business Enterprise Liaison Office (DBELO) at
VIA Metropolitan Transit in San Antonio, Texas. In addition to her work with
DBE and minority, small businesses, she has administrative oversight for VIA’s
EEO, Diversity and Title VI programs. Pervious to this appointment, Dr. Mendoza
served as the Vice President of Business and Community Development for the
Capital Metropolitan Transportation Authority (Capital Metro) in Austin, Texas.
She was part of the Capital Metro’s All Systems Go Project Team that
implemented commuter rail in the Austin region. In 2009, she was one of
twenty-six transportation professionals selected nationwide to participate in
the Leadership Class of the American Public Transportation Association (APTA).
Upon graduation, she was named as the 2009 Leadership APTA representative to
APTA’s prestigious Diversity Council.
professional experience spans a lengthy career in administration and
supervision of programs and staff in state and local government, education,
tourism, advertising and marketing, and economic and community development.
Capitalizing on this past experience, she is in the process of implementing a
new program, VIA IDEA, a program promoting VIA’s commitment to
business/supplier diversity. Previously, as Vice President of Business and
Community Development at Capital Metro, Dr. Mendoza was responsible for the
administration and supervision of all Capital Metro’s business development
(including DBE, Retail Sales and Transit Advertising), customer service and
community outreach programs. Prior to her employment at Capital Metro, she held
the position of President/COO of the Greater Austin Hispanic Chamber of Commerce
of Austin/Travis County. In addition, previous work included serving as the
Executive Director of the Maverick County Development Corporation, a private,
non-profit economic development organization in Eagle Pass, Texas. During
Governor Ann Richards administration, Mendoza served the State of Texas
Department of Commerce as the first Hispanic travel director in the nation.
While at the state Department of Commerce, Mendoza provided the leadership for
on the most visionary and most awarded state advertising and marketing
campaigns, "Texas. It’s Like a While Other Country,” developed in partnership
with the GDS&M Advertising Agency.
for her public-private partnership styles, Mendoza is regarded as an outstanding
community volunteer. Recently, she was named to the Board of Directors of the
South Central Texas Regional Certification Agency (SCTRCA) in San Antonio.
Mendoza served as the Chair of the Board of Directors of the Austin Area Urban
League and as a former Board Member for the Greater Austin Hispanic Chamber of
Commerce and the United Way Capital Area. Other appointments to boards and
commissions included serving as a member of the City of Austin Mayor’s Mobility
Task Force and Public Safety Task Force.
is one of the co-founders of the Hispanic Women’s Network of Texas, Leadership
Laredo, Hispanic Austin Leadership (HAL) and the TAMACC EDF’s flagship program,
"Rules of Engagement: A Leadership Institute” (RELI). She is a member of the
national organization, Conference of Minority Transportation Officials (COMTO)
and the founder of the local Austin Chapter. At VIA, she was recently named as
one of the chapter’s Informal Advisors.
is an alumnus of both the Leadership Texas and Leadership America programs and
has been recognized by numerous local, state, and national commerce, trade and
Hispanic organizations. In 2006 she was honored by Leadership Texas as one of
three statewide finalists for the "Cathy” Leadership Award. Most recently, she
received the distinction of being named by the Girl Scouts of Central Texas as
one of eight 2010 Women of Distinction from across a 15 county area. She is a
native of Laredo, Texas. Mendoza received her doctorate at the University of
Texas in Austin. She has one daughter, Dina Uribe Cruz.